Performance
199 posts analyzed · 50 covers vision-extracted · 134,990 followers
Carousels
15 sampled8.25%
avg save rate
peak 9.88%· 5 ADHD-friendly ways to start a task
Reels
30 sampled2.59%
avg save rate
peak 4.29%· brain scans revealed why ADHD brains treat any bas…
Singles
5 sampled2.78%
avg save rate
peak 5.13%· The 90-second dopamine trick that BREAKS task para…
- 01
5 ADHD-friendly ways to start a task
(no motivation required)
carousel·9.88% save·25.0k views·435 shares·regulation-tools
- 02
How To Build an ADHD System
That Doesn't Rely on Motivation, Discipline or Remembering To Use It
carousel·9.82% save·16.1k views·185 shares·regulation-tools
- 03
5 Low-Effort Systems That Keep Working on Your Worst ADHD Days
(When Every Other System Has Already Failed)
carousel·9.40% save·29.0k views·249 shares·regulation-tools
- 04
Why ADHD Brains Burn Out Every 3 to 5 Years
And the Specific Architecture That Stops the Cycle
carousel·9.37% save·77.3k views·1.2k shares·burnout-mechanism
- 05
5 steps to trigger ADHD hyperfocus on demand
(without motivation, without 'perfect conditions', and burnout when it ends)
carousel·9.30% save·29.6k views·535 shares·regulation-tools
- 06
The 4 stages of ADHD task paralysis
(and the exact intervention for each one)
carousel·8.88% save·133.8k views·2.5k shares·regulation-tools
- 07
Your ADHD Changes Every Week
(and it's not in your head - it's hormonal)
carousel·8.58% save·109.6k views·3.1k shares·hormones-pmdd
- 08
how to stop killing your ADHD brain with doomscrolling
(and it's not deleting the app)
carousel·8.38% save·31.5k views·639 shares·regulation-tools
- 09
how ADHDers can stop feelling like everything is a task
(even intimacy)
carousel·8.25% save·23.2k views·250 shares·relationships
- 10
3 Triggers That Make Your ADHD Brain Start Any Task Automatically
(Without Relying on Motivation)
carousel·8.24% save·15.6k views·114 shares·regulation-tools
- 01
For 20 years researchers studied why exhausted ADHD brains won't shut down at night
and the problem was never sleep
reel·2.04% save·2.4M views·16.4k shares·brain-mechanism
- 02
Researchers spent 14 years confused about why ADHDers forget entire conversations they just had
until they discovered it had nothing to do with listening
reel·2.24% save·1.9M views·17.6k shares·brain-mechanism
- 03
neuroscience explains why brushing teeth can feel harder than doing 2 days of work in 2 hours IF you have ADHD
reel·3.07% save·1.5M views·17.5k shares·brain-mechanism
- 04
the specific moment an ADHD brain decides a relationship is over
usually happens years before she ends it
reel·2.28% save·600.7k views·1.6k shares·relationships
- 05
brain scans revealed why ADHD brains treat any basic everyday task as a brand new problem to solve
and the fix is completely unexpected
reel·4.29% save·339.4k views·3.5k shares·brain-mechanism
- 06
The painful reason good relationships almost always end with ADHD
(according to neuroscience)
reel·2.67% save·295.6k views·966 shares·relationships
- 07
neuroscientists discovered why ADHDers experience rejection as physical pain
(and why knowing that doesn't make it hurt less)
reel·278.2k views·rejection-sensitivity
- 08
the moment an ADHD woman finally stops masking
most people think something is wrong with her
reel·256.5k views·masking
- 09
researchers found ADHD women spend more neurological energy appearing fine than most people spend on their entire workday
reel·197.0k views·masking
- 10
what 30 years of undiagnosed ADHD quietly does to a woman
reel·180.5k views·late-diagnosis
| reel | carousel | single | |
|---|---|---|---|
| Authority openers | 19/3063% | 1/157% | 3/560% |
| Bipartite hooks | 17/3057% | 15/15100% | 4/580% |
| Women-specific framing | 12/3040% | 0/150% | 1/520% |
- FORMAT-BY-INTENT RULE. Reach goal: reel (authority-timeframe + reframe-twist, brain-mechanism). Commercial save goal: carousel (listicle + parenthetical negation, regulation-tools). Singles: text-only black, supporting role.
- CAROUSEL HOOK FORMULA (verified across 15 top carousels): NUMBER + audience-segment + outcome-promise + parenthetical-negation.
- REEL HOOK FORMULA (1.88M and 2.44M wins): AUTHORITY-TIMEFRAME + observation + reframe-twist.
- SINGLE HOOK FORMULA: authority opener + observation + bipartite reframe, text-only white sans on black.
- Carousel save rates 5-9.88% means bundle-selling carousels are the strongest commercial output. Brief slate should bias 30-40% carousels in revenue-focused weeks.
- Women-specific framing by format: reels 43%, carousels 0%, singles 60%. Do NOT force 'ADHD women' framing onto carousels.
- Authority opener: OPTIONAL for carousels, MANDATORY for reels and singles.
- Bottom-line parenthetical is the brand's strongest copywriting motif. Pre-emptive negation '(no motivation required)' reframes effort expectation.
- Repeat-what-worked rule applies cross-format. Paraphrased re-runs of top carousels are legitimate viral candidates, not just reels.
- Carousels are commercially 2.3x stronger than reels: top carousel save rate 9.88% vs top reel 4.29%. Carousels dominate the cross-format top-15 save_rate leaders.
- Carousels and reels speak different content languages. Reels: brain-mechanism explanations with authority-timeframe + reframe-twist hooks. Carousels: regulation-tools listicles / how-tos with parenthetical reframes. Reels EXPLAIN the problem, carousels OFFER systems.
- Topic cluster shift across formats: reel topics skew brain-mechanism and masking; carousels skew regulation-tools (10/15 carousels are explicit solutions/systems). Carousels are the commercial-intent surface; reels are the discovery surface.
- Visual language is completely different per format. Reels: cinematic scenes dominant. Carousels: illustrated mascots and women-with-objects illustrations dominant. Singles: text-only on black. THREE distinct visual systems.
- Authority openers dominate REELS and SINGLES but not CAROUSELS. Carousels open with imperatives and numbered listicles. Authority sells the EXPLANATION (reel/single), but listicle and how-to sell the SOLUTION (carousel).
- Bipartite structure ratio: reels 17/30, carousels 15/15 (100%), singles 4/5. Carousels USE bipartite MOST AGGRESSIVELY, often with three text layers.