Visual brief: Ad-hoc Brief 1, RSD at work reel, short and offer-tied

Source verdict: approved/2026-05-21/rsd-reel.md Source draft: drafts/2026-05-21/rsd-reel.md Format: reel (hook-and-caption, single POV shot) Generated: 2026-05-21T13:15:00

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Visual register summary

A single near-static POV shot of a laptop screen on a home-office desk at late afternoon, holding the moment a 1:1 calendar invite with no subject line has just landed. Warm desaturated tone, cream and deep brown dominate, one terracotta accent on the calendar block itself so the eye lands on the invite without the frame screaming. Typography is Recoleta semi-bold for the one hook line, held still in the upper third for the full duration. The scene stillness is the bait. No cuts, no trending audio, no animated text.

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Production-ready units

Beat 1 (single continuous shot, 8 to 10 seconds, full duration)

• Text overlay (verbatim from approved draft):
  • A 1:1 with no subject line just landed. My whole nervous system already knows.
• Layout: Hook overlay sits in the top third of the 9:16 frame, left-aligned with a generous left margin (~7% of frame width), wrapped across three lines so the line break falls naturally after "landed." The laptop and desk fill the lower two thirds. The calendar invite block on the laptop screen sits roughly at the center of the lower two thirds (rule-of-thirds lower intersection on the left side). No logo, no slide counter, no CTA overlay in frame, the CTA lives only in caption.
• Background: The scene itself is the background. Desk surface is warm light wood or cream-painted wood, evoking soft sand #E8D9B8 in tone. Laptop bezel is matte off-white to dark, not glossy black. A faint paper grain or natural film grain at ~3 to 5% over the whole frame to keep brand texture consistent with carousel assets.
• Typography:
  • Hook line: Recoleta semi-bold, ~72pt on a 1080x1920 canvas, color deep brown #3D2818, sentence case, line-height ~1.15, tracking neutral. If Recoleta is unavailable, fall back to Lora bold at the same point size. No drop shadow. A very soft cream wash behind the text at ~70% opacity in #FAF3E2 if the desk tone competes with legibility, otherwise place text directly on the scene with no wash.
  • No body text in frame. No secondary line.
• Image / video content: POV looking down and slightly forward at an open laptop on a desk. The laptop screen shows a calendar week view, Friday column visible, with one new event block highlighted at the 4:45 to 5:00pm slot reading "1:1" with no subject and no other detail. The event block is filled in a muted terracotta tone (#B86C50) so it reads as the focal object. Other calendar blocks across the week are filled in neutral gray or pale sage at low saturation so they recede. The system tray clock on the laptop reads 4:47 PM, Friday. To the upper-left of frame, partly in shot, sits a ceramic mug, off-white, half-full of coffee gone cold (no steam). To the right, the edge of a closed notebook or planner in cream cover, no visible text. A single hand rests on the desk near the trackpad, relaxed but still, fingers not typing. Soft natural light comes from the right side of frame, warm golden-hour quality, slightly desaturated, no hard shadows. The shot is held still on a tripod or stable surface. No zoom, no pan, no rack focus. Real-time stillness for 8 to 10 seconds, with one very small piece of life in the frame (steam absent so use this instead): the cursor on screen blinks once or twice in the calendar event block, or the hand's index finger shifts position once around second 5 or 6. That micro-movement is the only motion.
• Color accents: One terracotta accent (#B86C50) on the calendar invite block on screen. No other accent in frame. Sage and dusty blue are absent from this beat.
• Motion (if applicable): Hook text is still, no fade-in, no animation. It is present from frame 1 and holds the full duration to allow re-reads on loop. The video itself is near-static (see above on the single micro-movement). The reel is designed to loop seamlessly: frame 1 and the final frame should be visually near-identical so the loop point is invisible.
• Audio direction: No music, no trending audio. The audio bed is quiet ambient room tone: very faint laptop fan, a distant outdoor sound (one bird or a soft passing car at low volume), no voices, no notification chime. The silence is the point. Loudness around -20 to -24 LUFS so it reads as quiet under viewers' default phone volume. No voiceover.

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Cross-unit consistency

This is a single-shot reel so there are no cross-unit consistency rules beyond the loopability note above. No brand mark, no slide counter, no end-card. The hook overlay is the only on-screen text for the full duration.

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AI generation prompt

Video prompt (reels, model-agnostic)

A late-afternoon Friday work-from-home moment where a calendar invite quietly appears on a laptop screen and a body bracing in silence reads as the whole story. The camera holds a near-static close-up at desk height with the faintest handheld breath, locked on the laptop screen as the only motion in the frame. One relaxed hand rests near the trackpad, motionless, breath held, as a new event block fills the 4:45 to 5:00pm Friday slot in a muted terracotta tone against a neutral grayed calendar week view. The setting is the corner of a small home-office desk in warm light wood, soft cream wall behind, blinds half-drawn; a half-full ceramic coffee mug holds its weight at the upper-left edge of the frame. Warm late-afternoon side light from the right, the 4:47pm Friday cast, slightly desaturated with subtle film grain, no hard shadows, the mood of a nervous system already braced. Audio is very quiet ambient room tone with a faint laptop fan and a single soft calendar notification ping at second two, no music. 9:16 vertical, 9 seconds.

Image prompt

Typographic only, no AI image generation.

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Designer notes

• Tight specs (do not deviate): the scene (1:1 calendar invite with no subject, 4:47pm Friday, terracotta event block, cold coffee mug, POV laptop shot), the hook text wording and placement (top third, left-aligned, Recoleta semi-bold ~72pt, deep brown #3D2818, still for full duration), the audio register (quiet ambient, no music, no trending audio), the loopability requirement.
• Creative latitude: the exact desk surface material (cream-painted wood vs warm light wood vs sand-toned linoleum all work as long as the tone reads #E8D9B8 family), the precise positioning of the mug and notebook within the upper-left and right edges of frame, the choice of micro-movement (cursor blink or finger shift, either works, but only one such movement across the duration), whether a soft cream wash is needed behind the hook text (judgment call based on legibility against the actual desk shot).
• Capture and export specs:
  • Aspect ratio: 9:16 vertical
  • Canvas: 1080x1920 px
  • Length: 8 to 10 seconds, target 9 seconds
  • Frame rate: 30 fps (24 fps acceptable if shooting on a camera that defaults to it, do not mix rates within the asset)
  • Codec: H.264, high profile
  • Container: MP4
  • Color profile: sRGB / Rec. 709
  • Bitrate: 8 to 12 Mbps for Reels upload
  • Audio: AAC, stereo, 48 kHz, target -20 to -24 LUFS
• Caption and CTA: the caption and "link in bio" CTA from the approved draft live in the post caption field, not in the video frame. Do not overlay them on the reel.
• No open questions, asset is fully specified above.