Visual brief: Brief 5, Three non-negotiables during PMS week

Source verdict: approved/2026-05-19/brief-5-pms-non-negotiables.md Source draft: drafts/2026-05-19/brief-5-pms-non-negotiables.md Format: single (quote-graphic image) Generated: 2026-05-21T23:55:00Z

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Visual register summary

A calm, quiet quote graphic in the brand's warm-paper register. Cream background, deep brown ink, one humanist serif for the top line and one humanist sans for the sub-overlay, plus a single sage hand-drawn underline anchoring the count word "three". No photo, no human figure, no illustration. The asset reads at thumbnail size as a single typographic statement with one small green accent. Palette zone dominant: cream base with deep brown ink. Typography family: Recoleta for the display top line, Inter for the sub-overlay.

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Production-ready units

Image overlay 1 (the single feed image)

• Text overlay (verbatim from approved draft):

  • Top line: Seven days a month, a 20-step routine becomes noise.
  • Sub-overlay: Three non-negotiables are what the ADHD brain can still hold during luteal week.

• Layout:

  • Canvas 1080 x 1350, vertical 4:5.
  • Outer safe margin 96 px on every edge (around 9 percent of canvas width). All text and accents stay inside this margin so nothing crops on feed previews.
  • The composition is divided into three horizontal zones:
    • Top zone (0 to 25 percent of canvas height): empty negative space, cream only. No mark, no counter, no logo. This breathing room is load-bearing.
    • Middle zone (25 to 70 percent of canvas height): the top-line display text, left-aligned, sits inside this zone with the first baseline at roughly 35 percent down the canvas. Text wraps to 3 lines maximum on this canvas size. Line break suggestion to guide the designer: line 1 "Seven days a month,", line 2 "a 20-step routine", line 3 "becomes noise." Designer has latitude to rebalance the wrap if a tighter ragged-right shape reads better at thumbnail, as long as no line exceeds the canvas inner width and the period stays attached to "noise".
    • Lower zone (72 to 90 percent of canvas height): the sub-overlay sits left-aligned, top of the sub-overlay block starting around 74 percent down the canvas. Wraps to 3 lines maximum at the chosen size below. Suggested wrap: line 1 "Three non-negotiables are what", line 2 "the ADHD brain can still hold", line 3 "during luteal week."
  • Vertical breathing room between the top-line block and the sub-overlay block: minimum 64 px of clear cream.
  • No slide number, no page indicator (single image post).
  • Brand mark placement: none on the asset itself. Brand attribution lives in the caption and account handle, not on the graphic, to keep the quote-graphic register clean.

• Background:

  • Solid cream #F4ECDC.
  • Optional paper-grain texture overlay at 4 to 6 percent opacity, neutral warm grain (no visible repeating pattern, no color cast). The grain is brand-typical and acceptable but not required. If the designer's grain asset reads cooler than the cream, omit the grain rather than shift the temperature.

• Typography:

  • Top line (display): Recoleta semi-bold, approximately 96pt on the 1080 x 1350 canvas (around 9 percent of canvas width per cap-height), sentence case, color deep brown #3D2818. Tracking at metric default, do not loosen. Leading at roughly 1.08 of the cap height so the three lines feel structurally one block, not three loose lines. If Recoleta is unavailable in the designer's tool, fall back to Lora bold at the same point size, with the understanding that the visual weight will read slightly lighter and the point size can nudge up by 4 to 6 pt to compensate.
  • Sub-overlay (supporting): Inter medium, approximately 36pt on the 1080 x 1350 canvas (around half the display size in optical weight, closer to 38 percent in point size since Inter has a smaller x-height than Recoleta at equivalent point), sentence case, color deep brown #3D2818 at full opacity. Tracking at metric default. Leading at roughly 1.35 of the cap height so the three sub-overlay lines read as ordinary readable copy and not as a second display block.
  • Both blocks use the same deep brown ink. Do not introduce a second text color. Do not introduce italics. Do not introduce all-caps.

• Image / illustration:

  • None. This is a typographic quote graphic. No photo, no figure, no illustrative scene, no decorative shape.
  • The only non-text mark on the canvas is the count anchor described under Color accents below.

• Color accents:

  • One sage-green hand-drawn underline beneath the word "three" in the sub-overlay, color sage #7A9468.
  • Form: a single uneven hand-drawn stroke, slightly wobbly (not a ruled line), starting just under the "t" of "three" and finishing just past the "e", roughly the width of the word, with around 6 to 8 px of vertical gap between the baseline of "three" and the top of the stroke.
  • Stroke weight: approximately 6 to 8 px on this canvas size, with natural taper at start and end (denser in the middle).
  • This is the only color accent on the asset. No second accent, no terracotta, no blue.

• Motion (if applicable):

  • Still image. No motion. If Andrii decides later to export this as a 1-second hold-on-screen reel, the underline under "three" can be animated as a single 0.4-second left-to-right draw-on at the 0.6-second mark, but the default deliverable is a static image.

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Cross-unit consistency

Single-asset post, so no cross-unit consistency rules. The one fixed element is the green underline placement under "three" in the sub-overlay, which is the only color-bearing mark on the canvas and must not migrate to other words.

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Designer notes

• Tight specification zones (do not deviate):

  • Text overlay copy is verbatim from the approved draft. Do not rephrase, do not split differently across the two overlays, do not move a clause from top line to sub-overlay or vice versa.
  • Palette is locked to cream #F4ECDC background, deep brown #3D2818 ink, sage #7A9468 accent. No other colors on this asset.
  • Typography families are locked to Recoleta (top line) and Inter (sub-overlay), with Lora bold as the only sanctioned fallback for the top line.
  • The sage underline lives only under "three". It does not extend, repeat, or appear elsewhere.

• Creative latitude (designer may adjust):

  • Exact line-wrap of the top line and the sub-overlay, as long as wraps stay within canvas inner width and the period stays attached to "noise" and "week" respectively.
  • Whether to apply the optional 4 to 6 percent paper grain. Omit if the grain reads cooler than the cream.
  • Micro-adjustments to point size (within plus or minus 6 pt) if the type is hinting or rendering thinner than expected in the design tool.
  • Exact shape of the hand-drawn underline. It must feel hand-drawn rather than ruled, and stay within the size band specified above.

• Asset export specs:

  • Canvas: 1080 x 1350, 4:5 vertical.
  • Color profile: sRGB.
  • File format: PNG (preferred for typographic quote graphics, lossless on text edges) at full quality. JPG at quality 92 is acceptable if PNG file weight blocks upload, but PNG is the default.
  • Export at 1x (1080 x 1350 final pixel dimensions, not a 2x retina export). Instagram downscales 2x exports and can soften text edges.
  • No bleed, no crop marks.

• Thumbnail check before sign-off: preview the asset at roughly 240 px wide (feed thumbnail scale). The top line "Seven days a month, a 20-step routine becomes noise." must be legible at that size. If it is not, raise the top-line point size in steps of 4 pt until it is, then re-balance the sub-overlay point size to preserve the roughly 2-to-1 visual weight ratio.

• Open questions: none. Asset is fully specified above.